Tips On How To Brand In New Ways

Was so honored to be asked by NASDAQ Foundation to speak about this for their entrepreneurs.  I gave 3 main pillars, two additional flanks, and a bonus!  Watch for the full scoop but main three are:

1) "We The Best" - while conventional advice is to ask a million people about your concept, hip hop always starts out the mindset of "everything I drop is fire."  The Universe gave YOU the idea, not a million others. Be wary of ruining your vision by shaping it to others and then failing like most do.

2) Create a world.  Death Row Records. Apple.  They created product suites and worlds within worlds and a culture that is scintillating.  The vision should be about building an impenetrable world from whatever the initial offering is to absolutely fully define a brand and create a legend.

3) Create a tangible OKR for your team and yourself.  Just a gold, diamond, and platinum record plaque. Too much is ethereal today and abstract. OKR. KPI. Abc... Create a physical item that is cool and coveted to ensure goals are met.